Why I joined EOA

I lost $20k in monthly revenue. Here is what I did next.

At the end of 2024, I made a very conscious goal: XL PR was going to hit $1M in revenue in 2025. We told the team in January, we manifested, we hustled, and it felt so right and aligned. Everything was completely on track.

Then, in April 2025, we lost over $20,000 in Monthly Recurring Revenue (MRR).

I was totally defeated, but I wasn't ready to surrender. That same month, a colleague invited me to an event featuring Gail Miller, hosted by an organization I had never heard of: Entrepreneurs' Organization (EO). Listening to her origin story was exactly the wake-up call I needed.

After the event, my colleague told me about the EO Accelerator (EOA) program, which is specifically designed to help early-stage companies currently making between $250,000 and $1 million scale to that million-dollar mark. I called my business partner, and by the next week, we had officially joined.

Why EOA? (The $15k Mastermind Problem) When I first started my company two years prior, I desperately wanted to join a mastermind group. The problem? The first one I considered cost $15,000 a year. I don’t know about you, but I don’t know how most founders making under $100k can afford that.

When I looked into EOA, I was blown away by the value and structure. It was $3,500 per year per person, and it included monthly accountability meetings, networking events, and incredibly in-depth quarterly learning days.

What Actually Happens in the Room The bigger your business gets, the fewer people you can talk to honestly. From the outside, it looks like you are winning, but inside, you are navigating isolated decisions and stress that family and friends just can't relate to.

EOA fixes that isolation by focusing on four core pillars each quarter:

• Q1 - Cash: Strategies to manage and accelerate cash flow.

• Q2 - Strategy: Developing a clear brand promise and sustainable revenue growth.

• Q3 - People: Attracting and retaining top talent.

• Q4 - Execution: Tightening systems and improving profit margins.

We get actionable tools, expert facilitator-led training, and peer-to-peer networking with other founders who are in the exact same messy, exciting growth stage as we are.

The Real Results: How we hit $715k in Year One I am all about true business impact, so I won't just tell you the program is "inspiring." Here are the exact things we implemented from EOA that helped us reach $715,000 in revenue in our first year of joining:

1. The 15-Minute Daily Standup: We completely changed our team meetings. We now do a quick 15-minute all-team huddle that includes a 1-minute exercise, 1 minute of inspiration, a fun question to connect us, and a quick rundown of what everyone is working on that day.

2. Top-Grading & Talent: We learned the exact questions to ask when hiring, and the crucial differences between "A-players" versus B and C players.

3. The Power of Walking Away: This was huge for us. We finally learned how to recognize when we need to give a client up if they are no longer aligned.

4. Defining Brand Pillars: We got more clear on our brand pillars and strategy.

If you are a founder sitting there holding the pressure, fear, and responsibility all by yourself, stop making million-dollar decisions alone. EOA didn't just give me the tools to achieve my potential; it gave me the exact network I needed to stop playing small.